Headhunted by Google to design the British personality of the Google Assistant for its UK launch.

As lead creative writer I collated research into British cultural norms with user data to define the character facets. Bringing a human, culturally relevant touch to conversations with the Google Assistant. 

Experiences I designed included games, trivia, quizzes and pop culture references.

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20% podcast project

I devised an experimental ‘20% project.’ A podcast pilot, where it was the Google Assistant’s turn to ask the questions.

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Space Hero: Podcast production